The season of summer sales at Fidenza Village, one of the nine exclusive villages in Europe belonging to the group Chic Outlet Shopping and managed by Value Retail, a real tour operator specialized in 'shopping tourism', has just started.
A July and August taking advantage of the incredible discounts of up to 70% in over one hundred boutiques in the village will have a completely different flavor, and precisely, the taste of 1 coffee. All thanks to the collaboration that the outlet chain has decided to undertake with 1 non-profit coffee, an all-digital charity that uses the web and social networks to give voice to small non-profit organizations, which alone would not have the opportunity to make themselves known.
The project was born a year ago from an idea by Luca Argentero e Beniamino Savio, which explain how the philosophy of the non-profit organization is contained in the name: offering 1 coffee is a common and natural gesture that is repeated every day throughout Italy. Just with the equivalent of a coffee you can support many projects and many small charities.
The mechanism is simple: support 365 projects a year. Every day on the official website 1caffè.org a different association is presented and the dream it intends to realize. Every day it is therefore possible to do a small solidarity action, a simple gesture like offering a coffee.
Fidenza Village has decided to support this noble project during the busiest period for the summer sales, ie the months of July and August. Until the 31 August, the boutiques that have become available, including Armani, Timberland, Coccinelle, La Perla and Missoni, will have a coffee machine made available by Nespresso, thanks to which customers can enjoy a tasty coffee in front of a free offer. The offers collected in these two months dedicated to solidarity will be donated to the associations presented during the year on the 1 café website.
This original initiative combines shopping, an activity so loved by Italians, to another very common gesture for our compatriots: drinking a coffee. The 2013 summer sales at the Fidenza Village will be an opportunity to shop for savings, but also to make a solidarity gesture and as simple as offering 1 coffee. In short, an initiative not to be missed!
